Connects to your ad platforms
More integrations coming soon
PROBLEM
Performance teams are flying blind on creative
Data lives in three platforms, fatigue hits before you see it, and there's no clear signal on what to test next. Most teams find out a creative has stopped working when CPA has already climbed.
I need to understand what's actually working - and why.
Manually digging through Meta, Google, and TikTok individually to understand which creatives are driving results - and why - takes time your team doesn't have.
I don't know when to refresh, or how many creatives I need.
By the time performance degrades, the budget is already gone. There's no early warning on which creatives are wearing out — or how many new ones you actually need.
Meta keeps asking for more diverse creatives. What does that mean?
Platforms push for diversity but don't define it. Spirea breaks it into clear, measurable pillars — format mix, messaging angles, visual range — so you know exactly what to explore.
Performance marketers often lack a clear view of how creatives perform across social channels, making it hard to understand what’s driving results, spot fatigue early, and generate new creatives quickly and cost-effectively. Spirea brings clarity to performance data and creative optimisation in one place.
What is Spirea
Spirea is a creative intelligence tool designed to help teams scale paid media through better creative decisions and faster production
It analyses your performance data from Meta, Google and TikTok, revealing what creatives are driving results, which ones are fatiguing and what should be created next to improve your account diversity.
Velocity
How many creatives do you need?
Spirea tells you how many new creatives to launch each month to maintain performance.
Diversity
Where is your strategy focused?
Scores breadth across three pillars - format, messaging, visuals to guide exploration and avoid repetition.
Fatigue
Which creatives are wearing out?
A daily fatigue score per creative, plus an account-wide view of how fatigue is spreading so you know what to act on before spend is wasted.
Inside Spirea
Spirea unifies your Meta, Google, and TikTok creative data - showing exactly what's driving results, where fatigue risk is emerging, and generating platform-ready variants from those insights.
Are you refreshing fast enough?
Spirea calculates your ideal creative volume based on monthly budget, creative burn rate, and current win rate - giving you a clear production target, not a gut feel.
Behind Target means your team needs to move now. On Track means your pipeline is healthy. No spreadsheets. No guessing.
Catch fatigue before your budget does.
Every active creative gets a daily fatigue score benchmarked against your KPI targets so you can see what's wearing out before it drags down CPA or ROAS.
See the full picture: what share of your active creatives are fatiguing, how that's trended over the last 90 days, and how it maps to your key KPIs. Not just a flag, a timeline with context.
Demystify what platforms mean by diverse.
Spirea scores diversity across four pillars with clear labels - not platform black boxes. Know whether your format mix is concentrated, which messaging angles are overused, and where visual range is thin.
From Format Mix 69 Fair to Visual Range 90 Great - each pillar gives you a score, a distribution, and a one-line insight you can act on immediately.
Most SMEs rely on hunches and scattered ideas that never quite move the needle. Lupine turns that guesswork into well-structured, fully reasoned experiments backed by real data, so every change is designed to drive better results.
Most SMEs rely on hunches and scattered ideas that never quite move the needle. Lupine turns that guesswork into well-structured, fully reasoned experiments backed by real data, so every change is designed to drive better results.
Most SMEs rely on hunches and scattered ideas that never quite move the needle. Lupine turns that guesswork into well-structured, fully reasoned experiments backed by real data, so every change is designed to drive better results.
Most SMEs rely on hunches and scattered ideas that never quite move the needle. Lupine turns that guesswork into well-structured, fully reasoned experiments backed by real data, so every change is designed to drive better results.
Who's it for
Built for the teams running the spend
Run Spirea across your client portfolio. Present creative health reviews backed by data. Reduce wasted spend, accelerate testing velocity, and supercharge campaigns at scale.
Revenue
10-100 FTE
Revenue
5M-100M
Know which messages, formats, and visual angles are saturated before briefing new work. Move from reactive to proactive — build a continuous feedback loop, not a guessing cycle.
Revenue
10-100 FTE
Revenue
10m-250m
Spirea is powered by GAIN, a performance marketing agency with 15 years running paid campaigns across some of the most competitive categories in the market.
15yrs
Managing paid campaigns
$100m+
In annual spend managed
250K
Creatives managed per year
How it works
Create your Spirea account and link your Meta, Google and TikTok ads so everything lives in one place.
FAQs
Spirea is an AI‑powered creative intelligence platform for performance marketers that unifies your Meta, TikTok, and Google Ads data into a single source of truth. It shows you exactly which concepts, hooks, formats, and visuals drive results so you can scale what works and fix what doesn’t, faster.
Spirea is built for in‑house growth teams, performance marketers, and agencies running multi‑platform spend across Meta, TikTok, and Google. It’s ideal if you own ROAS/CPA targets, feel like you’re drowning in ad data, and need a clearer, faster way to understand what to make next.
Most teams struggle with three things: fragmented creative data, not knowing why certain ads work, and slow creative production. Spirea solves this by:
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Centralizing creative performance across Meta, TikTok, and Google
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Revealing the patterns behind performance, diversity gaps, and fatigue risk
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Turning those insights into platform‑ready creative variants you can launch quickly
Day‑to‑day, Spirea helps your team:
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See which creatives are winning, learning, or fatiguing across platforms
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Understand which themes and elements are responsible for performance
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Brief and generate new creative variations aligned with those insights
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Keep a tighter, continuous feedback loop between performance, strategy, and production
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Dashboards show you numbers; they rarely tell you which creative elements are driving them. Spirea goes deeper than “top ads” lists by breaking down performance at the level of concepts, hooks, visuals, and formats. Instead of leaving you to manually interpret the data, it connects the dots and turns them into clear, creative actions.
Generic AI tools generate images or videos in a vacuum, without your real performance data. Spirea starts from your live campaigns and historic performance, then uses those insights to generate data‑driven, on‑brand, platform‑ready variants.
You’re not guessing what might work; you’re iterating from what you already know is working (or failing).
Results depend on your spend levels and current creative process, but teams typically see:
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Faster creative testing cycles and shorter time from “insight” to “new ads live”
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Better creative diversity that reduces fatigue and improves stability of results
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Uplift in ROAS/CPA as winning patterns are scaled and underperforming concepts are phased out
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Spirea sits on top of your existing stack. It doesn’t replace Meta, TikTok, or Google Ads, and it doesn’t force you to abandon your current design tools. Instead, it plugs into your accounts, analyzes performance, and helps you decide what to make next—then supports you in generating and exporting platform‑ready assets to use where you already work.
Implementation is straightforward. You connect your Meta, TikTok, and Google Ads accounts so Spirea can ingest campaign and creative data. There’s no need to change your ad account structure. After onboarding, you’ll start seeing creative intelligence views and recommended directions your team can act on immediately.
Getting started is simple:
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Book a demo focused on your current paid media and creative workflow.
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Connect your Meta, TikTok, and Google Ads accounts.
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Review your initial creative insights and pattern breakdowns.
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Use Spirea to brief and generate your first wave of data‑driven creative variants and launch a test cohort.
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GXAPRT
Co-shape what Spirea becomes
Beta members get one month free, direct access to the Spirea team, and a real say in the product roadmap. Places are limited.