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Optimization,
it’s in our nature
ABOUT
Lupine is a plug-and-play, AI web optimization tool that draws on over 15 years of learnings from over 10,000 high quality experiments.
So when it analyzes your website, you can trust it’ll deliver evidence-based, test-ready ideas to help grow your business.
All from GAIN Conversion, one of the world leaders in Conversion Rate Optimization, and named Agency of the Year at Experimentation Elite 2025.
How it works
It digs deeper,
so you can grow faster
Analyzing site...
Your Website
12
Components
Scanning and mapping each site element
8
Observations
Identifying the design and UX choices
5
Problems
Diagnosing opportunities tied to website goals
5
Root Causes
Addressing primary action signals and levers
4
hypotheses
Defining the direction for solutions
Generating test-ready experiments…
Experiment 1
Align Header Donate With Hero
Adjust how the header’s donation action is framed relative to the hero so the user experiences a single cohesive narrative path instead of two competing entry points.
Align Primary CTA With Hero
Experiment 1
Prioritization score
7.5
Clarify CTA Choice Outcome
Experiment 2
Prioritization score
7.3
Add Relevance Framing To Grid
Experiment 3
Prioritization score
7.1
Capabilities
Lupine quickly prioritizes the site improvements that will have the biggest potential impact on your business.
Telling you what to do, and why, for more accurate and accountable experiments built on GAIN Conversion's priority frameworks like the Lever Framework, Confidence AI and PIE Prioritization Framework.
Prioritize solutions and experiments that matter most
Identify UX opportunities, their root causes, and deeply understand your website and its friction points. See ranked solutions by business impact, so your team can focus their effort where it counts.
Ideas you can trust, based on real-world evidence
Act on evidence, not assumptions, knowing every experiment idea Lupine recommends is rooted in years of data and testing.
Let Lupine do the heavy lifting
Save time, money and guesswork with full-resolution design specs and export-ready test plans that are instantly shareable with your wider team. And the best bit? Using Lupine is as simple as cutting and pasting your URL into a website.
#1
Ideas from GAIN Conversion, one of the world's leading CRO agencies
15+
15+ years of website conversion data
10K+
Based on 10K+ validated tests
How it works
Get started in seconds. Just paste your URL and Lupine takes it from there.
Lupine is the fastest I've ever gone from URL to structured experiment ideas…what impressed me most wasn't just the speed, it was the reasoning behind each recommendation…it's grounded in real experimentation data, not just UX best practices pulled from a blog post. For any in-house experimentation growth team that's constantly fighting for bandwidth, Lupine is the kind of tool that pays for itself in the first session.
Zharina Pelea
Senior Growth & Optimization Manager
Simple,
Transparent 
Pricing.
Sign up for a 14 day free trial to see Lupine in action. Then choose from one of our competitively priced options, with the option to pay either annually or monthly
Growth
$300/mo
$250
/mo
Billed $3,000 annually. Save 16%
Choose Scale if you are:
For small businesses who are ready to start optimising.
Key features:
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Up to 5 analyses runs per month
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URL-based page analysis
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Behavioral UX diagnostics
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Experiment idea generation
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Control & variant concepts aligned to components
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Exportable test briefs
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Up to 15 seats
Best Value
Scale
$500/mo
$416.66
/mo
Billed $5,000 annually. Save 16%
Choose Growth if you are:
For growing businesses that need more power and insights.
Key features:
-
Up to 10 analyses runs per month
-
URL-based page analysis
-
Behavioral UX diagnostics
-
Experiment idea generation
-
Control & variant concepts aligned to components
-
Exportable test briefs
-
Unlimited seats
Lupine is an evidence‑based, AI‑powered Conversion Rate Optimization (CRO) tool that analyzes webpages and surfaces expert, test‑ready ideas with full resolution variant wireframes to improve website conversion. It is built on over 15 years of dedicated CRO agency experience and more than 10,000 validated tests, and uses GAIN Conversion’s proprietary frameworks - such as the Lever Framework, Confidence AI, PIE Prioritization Framework.- to optimize your website.
Lupine is built for teams whose website is a critical channel and who want evidence‑based recommendations to test their site to increase the likelihood of turning traffic into more purchases, sign‑ups, or leads. It’s ideal if you or your team value high‑quality insights and evidence‑backed test hypotheses with a top CRO agency’s level of rigor, without paying full agency fees.
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Get access to evidence based and experiment-ready ideas and full resolution variant wireframes from the world’s leading dedicated CRO agency with over 15 years of experience from over 10,000 tests and the Lever Framework*.
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Spot high‑impact issues, turn insights into methodically reasoned, shareable test plans.
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Prioritize experiments based on impact, effort, and evidence.
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Traditional A/B tools let you run experiments but don’t tell you what to test and why. You still have to diagnose UX issues, craft hypotheses, and brief design and engineering.
Lupine focuses on the analysis,ideation, and visualization layers - using methodically reasoned, real-world test history from GAIN Conversion.com, one of the world's leading dedicated CRO agencies with over fifteen years of data from more than ten thousand test results. Lupine uses the proprietary Lever Framework, to generate evidence-based, ready‑to‑run experiment ideas you can deploy through your existing testing stack.
Lupine uses several proprietary tools and industry leading frameworks from GAIN Conversion.com, such as the Lever Framework, Confidence AI, and PIE Prioritization Framework, to identify test-ready ideas from over fifteen years of data from more than ten thousand tests.
Teams typically see:
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Deep analysis of a webpage in minutes.
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A clear, prioritized and actionable list of problems and hypotheses.
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Experiment ideas with deep evidence and reasoning to help you understand how to better improve your CRO activity.
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Visualizations of experiment ideas which you can export
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Faster test velocity and more likelihood of key conversion metrics uplift.
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Getting started is fast and simple.
Step 1: Get set up here.
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Sign up for a Lupine account here, or if your company’s already signed-up, you will be asked to contact your administrator to be added to your account..
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Set up your account by verifying your corporate email address or signing-in using either Microsoft of Google single sign-on (SSO)
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Provide your first name, last name, organisation name and role.
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Select a plan and add payment details.
​
Step 2: Analyze Website URL
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Insert a website URL.
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The tool will take approximately 15 minutes to run a thorough analysis of the website URL.
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Review the analysis that contains reasoning, evidence and experiment recommendations.
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Approve experiment ideas.
Step 3: Start testing
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Click on ‘View Experiment’ or go to the backlog section to see your approved experiment.
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Click into the approved experiment and select ‘generate’ under ‘Var A’ and ‘Var B’ to generate visualizations of the experiment.
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Export your analysis and pass to your team to implement in your testing tool or Content Management System (CMS).
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Start your 14 day free trial to test up to 3 website URLs.
Choose from one of the tiered plans to meet your business needs. Please contact sales if you have needs beyond what’s listed in or plans for a custom price tailored to your business needs. We would love to hear from you and discuss plans that make the most sense for your business.
Lupine's current input is simply a website URL. Users plug in the URL and the tool generates analyses without requiring any snippets, plugins, or direct integrations. This limits the types of data Lupine collects to first party data on your preferences within the tool. Lupine does not collect any personally identifiable information from end users or third-party data.
Client Data and Model Training
Any collected data on preferences within the tool stays within individual client accounts for their own benefit only. All data used for model improvement (including our Confidence AI model) is anonymized and generalized to identify trends and patterns in recommendations without being traceable to any specific company or client.
Free Trial
New organizations sign-up for the Free plan for 14 days. A valid credit card is required to start the trial, but you won’t be charged until the trial ends. Unless canceled before the trial period expires, your account will automatically convert to the Growth plan, and the first subscription charge will be applied to the payment method on file. Trial access is limited to new organizations only — individual users joining an existing organization are not eligible.
Monthly Plans
You can cancel your monthly plan anytime from your account settings. Your plan will remain active until the end of your current billing cycle (monthly or annually), and you won’t be charged again. We do not offer refunds for partial months or unused time.
Annual Plans
Annual plans are billed upfront at a discounted rate compared to monthly pricing. Because they secure long‑term access and savings, annual subscriptions are non‑refundable once charged. You may cancel renewal at any time to prevent auto‑renewal for the next term.
Upgrades & Downgrades
You can change your subscription tier (Growth, Scale, or Enterprise) at any time. Upgrades take effect immediately and are prorated for the remainder of your billing period. Downgrades apply beginning with your next billing cycle (monthly or annually).
Questions?
We’re here to help. Contact our support team if you have any questions about billing, cancellations, or plan changes.
