Lupine as a brainstorming buddy for brands like Fossil Group

Conversion teams everywhere are feeling the same pressure: ship more high impact experiments, prove revenue impact, and do it all with the same (or fewer) resources. The bottleneck isn’t actually running tests, it’s coming up with evidence-backed and conversion focused ideas based on human know-how.

That’s exactly how Lupine, powered by GAIN, is changing the game.

Lupine is an AI powered CRO tool developed by GAIN, is the tech that powers PBX Ideate inside Kameleoon.

How Fossil Uses PBX Ideate (powered by Lupine, from GAIN)

Fossil Group, a global lifestyle brand behind well‑known watch and accessories brands, manages digital experiences spanning multiple regions, customer experiences and audiences so having a robust experimentation program is critical to growth.

During the recent Unite Summit in London UK, Marcela Gutierrez, who leads experimentation at Fossil Group, shared how she uses PBX Ideate (powered by GAIN’s Lupine) inside Kameleoon as a brainstorming buddy for conversion‑focused experiments.

Using PBX Ideate, Marcela was able to generate structured experiment ideas directly inside Kameleoon through PBX Ideate and select, refine, and prioritise the strongest hypotheses for testing.

PBX Ideate doesn’t replace her expertise; it accelerates it. The “cold start” problem disappears, and every ideation session ends with a set of clear, testable concepts ready to move into design and implementation.

Lupine as Your CRO Brainstorming Buddy

Lupine recently became available to the general public so that it can be utilized by companies of all sizes. It’s built to be easy to use and quick to get started. You simply plug in a URL and within about 15minutes, you’ll get evidence-based CRO optimizing and testing plans that are ready to be actioned.

Head over here to start your free 14-day trial: https://auth.thisisgain.com/