Introducing PBX Ideate: AI-Powered Insights from Lupine in Kameleoon’s leading experimentation platform

Here at GAIN, we’re committed to innovation and recently announced an expanded partnership between GAIN and Kameleoon to power PBX Ideate, part of their prompt based experimentation solution which is powered by our Lupine product.

This allows PBX to analyse website pages to identify, ideate, analyze, create and implement new test-ready options for brands to deploy experiments and increase conversion rates.

AI is transforming experimentation and powering every part of the experimentation lifecycle.

Experimentation demands faster insights and optimization for growth. However, testing can be slow, requiring analysis, CRO expertise, and a deep understanding of user behavior. Strong experimentation programs depend on robust hypotheses, identifying meaningful opportunities, framing them properly, and prioritizing effectively. These factors separate high-performing digital marketeers from those simply running tests.

PBX Ideate works by scanning your website, detecting friction points and areas of improvement using AI built on GAIN’s knowledge from running over 10,000 experiments. Users simply input a URL or select a digital journey, then receive a detailed list of tailored testing suggestions along with explanations for why each opportunity was identified. This seamless workflow is designed to fit easily into existing experimentation processes, helping teams quickly produce, strategically select, and act on promising ideas.