Privacy Policy

This Is Gain Ltd and its affiliates (“We”, “Gain”) are committed to protecting your personal data and respecting your privacy. This privacy statement sets out the ways in which we process any personal data we may collect about you when marketing our services to your business or carrying out our services, the basis on which we do so and the steps we take to safeguard your data.

Gain is a global digital marketing and experience agency, specialising in evidence-driven digital strategies, creative services, marketing services to enhance client and this privacy statement specifically covers our processing activities as a data controller, which is in relation to our marketing activities, such as contacting businesses we believe might benefit from our services.

All data captured and processed by Gain will be done so in accordance with the applicable Data Protection Laws, defined herein as the Data Protection Act 2018, the General Data Protection Regulation (GDPR), the UK GDPR and all other applicable laws and regulations relating to processing of personal data and privacy as amended and replaced, including where applicable the guidance and codes of practice issued by the UK Information Commissioner’s Office.

This privacy statement also covers personal data processed through Gain’s digital products and platforms, including AI-enabled tools, where Gain acts as a data controller. Where Gain processes personal data on behalf of customers as a data processor, this is governed by the relevant specific-product terms and applicable data processing addendums.

In respect of digital products, our role as data controller or processor will depend on the context in which personal data is processed.

Information we collect about you

The information we may collect about you is business related information; this may include:

Full name and title
Company contact number
Company email address
Job title

In some cases, where you have taken part in a research study or have asked to be added to our research participation database, we may also collect personal data such as your personal email address and any relevant demographic or eligibility details you choose to provide. This allows us to contact you about future research opportunities or to issue any reward or incentive for participation.

Where users analyse webpages or URLs using our products, we may process page content, URLs and screenshots, which may incidentally include personal data displayed on those pages.

How we gather information about you

We gather information about you from various sources, which may include:

Directly from you or your business
Received as a referral by our existing clients
Found through publicly available sources
Found online via sites such as LinkedIn or the company’s website
Information from visitors to our website through the use of our Contact Us webpages or cookies
Directly from you when you register to join our research participant database or take part in a research study or survey we conduct on behalf of a client From data, platforms or systems connected to our products at the direction of our customers (such as advertising platforms or websites).

Visiting our website

To help us monitor and improve our website, we may collect information about your use of our website using cookies.

Who we share your information with

Gain may share your data with other companies within our group of companies, or with sub-processors for them to carry out particular services on our behalf.

Where you have registered to join our research participant database or otherwise agreed to participate in a research study or survey (or similar) that we are conducting on behalf of a client, we may share your data with such client.

We have currently appointed the below third-party providers to carry out services:

Experian

Hubspot

We may provide your data to Experian for the purposes of receiving more information on the company you work for. This may include, but is not limited to, company revenue, company registered address and Thompson code.

We may provide your data to Hubspot, the provider of a CRM platform, for the purposes of storing your data and managing our contact with you.

If you wish to read further on how the above companies process your personal data, please refer to their individual privacy policies.

Experian are contactable at Experian, The Sir John Peace Building, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ and Hubspot are contactable at Hubspot, 25 First Street, 2nd Floor, Cambridge, MA 02141 United States.

Please note, where Gain has appointed sub-processors to carry out services on our behalf, we have ensured that they provide at least the same level of protection for your personal data as applied at Gain and demonstrate compliance with relevant Data Protection Laws. Gain also ensures that any transfers of personal data outside of the UK or EEA are made in compliance with the requirements of Data Protection Laws.

Research Participation and Reward Fulfilment

As part of our service, Gain may recruit individuals to take part in research studies, interviews, or other research activities. When doing so, we may collect and process limited personal data, such as your name, address and email address in order to manage your participation and to provide you with a reward or incentive (for example, a payment or voucher) for taking part.

To fulfil these rewards, we may use trusted third-party providers such as Wise (for direct payments) and Amazon (for digital vouchers). When using these platforms, your email address and payment details may be processed and stored securely within their systems as part of the transaction or order record. Please note that while Gain only accesses and uses this data for the purpose of fulfilling the reward, certain information (such as your email address within Amazon order records) may be retained by these third parties for their own record-keeping purposes and therefore may remain stored indefinitely in accordance with their privacy policies.

Both Wise and Amazon accounts used by Gain are password-protected and secured with appropriate technical and organisational measures to ensure your data is handled securely.

If you wish to understand more about how these third parties process your personal data, please refer to their individual privacy policies:

Wise: https://wise.com/privacy-policy
Amazon: https://www.amazon.co.uk/privacy

Gain ensures that any processing of personal data for research participation or reward fulfilment is carried out in accordance with applicable Data Protection Laws and only for as long as necessary to complete the study, distribute the reward, and meet any record-keeping obligations. Where personal data is retained within a third-party platform beyond Gain’s control, this is governed by that provider’s own data retention policy.

Collection of special category data

We may collect and process certain types of special category data (such as information about your health, ethnicity, or other sensitive personal data) where it is relevant to our research purposes. We will only collect this data with your explicit consent. This information will be handled in accordance with the applicable Data Protection Laws. You have the right to withdraw your consent at any time.

Retention of recordings of research sessions

Research sessions may be recorded (audio and/or video). These recordings are processed and stored via secure third-party platforms such as Zoom or Microsoft Teams, in line with their respective security standards.

Recordings will only be accessed by authorised members of the research team and will be retained for no longer than necessary to fulfil the research purpose, typically two years, after which they will be securely deleted. Where possible, identifiable information will be removed or anonymised during transcription and analysis.

BACS payments

Where payments or incentives are issued directly by Gain (rather than through third-party providers), we may collect the necessary banking details (such as account name, sort code, and account number) to process your payment via BACS. This information will only be used for payment purposes, will be shared securely with our finance team, and will be deleted once the transaction has been completed and financial records have been reconciled in accordance with statutory accounting requirements and Data Protection Laws.

How we use your personal information

How we use your personal information
In accordance with Data Protection Laws, we will only process your personal data where we have a lawful basis for doing so. 

Primarily, Gain collects, receives and process personal data of individuals in a business context to contact them about our services in which their business may be interested. This information is processed by Gain in accordance with our legitimate interests. 

The following is a list of the purposes for which we process your personal data, and the lawful basis on which we carry out such processing:

Purpose

Contacting businesses about our services

Obtaining information from data providers and online sources

Enriching the details we have on business contacts with other information

Responding to enquiries and requests about our services

Conducting market research in respect of our services

Processing participant details to manage research studies and distribute rewards or incentives

Maintaining a database of individuals who wish to be contacted about future research participation opportunities

Operating and improving our digital products and AI-enabled tools, including automated analysis, pattern detection and generation of recommendations or outputs, subject to appropriate human oversight.

Lawful Basis

Legitimate interests

Consent

Legitimate interests

Marketing

Please note, your information may be used to send you details of our products and services that we feel may be of interest to you.

However, you will always have the right to opt-out of receiving marketing material from us and we will always ensure that we screen any databases against the Corporate Telephone Preference Service prior to contacting you.

If you would like to opt-out of any marketing communications from us or limit the channels in which we contact you (such as email only), please contact us at dataprotection@thisisgain.com. Please note, we may still contact other individuals within your organisation unless they opt-out specifically.

Disclosures to other third parties

Apart from our third party service providers listed above, we will not share your personal data with any other third party without your express consent unless we are obliged to do so by law, or the disclosure is necessary for the purposes of legal proceedings, national security, taxation or criminal investigation; or where we have your consent; or in relation to a takeover, merger or asset sale of our business.

Your data protection rights

In line with the Data Protection Laws, you have certain rights in relation to your personal data, although these rights are not absolute and therefore, they will not apply in all circumstances.

These rights are:

The right to access the personal information we hold about you (commonly known as a data subject access request). This right enables you to receive a copy of the personal information we hold about you and to check that we are processing this lawfully. There is no charge made for this.

The right to rectification; this means that you are able to ask us to correct any information we hold about you that is inaccurate or incomplete.

The right to erasure enables you to request that we delete or remove personal data relating to you where there is no good reason for us to continue processing it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).

The right to object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground and where we do not have compelling legitimate interests to override such objection. You also have the right to object where we are processing your personal information for direct marketing purposes.

The right to restrict processing of your personal information; this means we will restrict the processing of your data, for example if you want us to establish its accuracy or the reason for processing it.

If you would like to exercise any of your rights please contact us at dataprotection@thisisgain.com. Please note, we will respond to your request within 30 calendar days, however we may need to verify your identity before we give effect to any request by you to exercise your rights.

How long we will keep your personal information

We will keep your data for as long as necessary to fulfil the purposes that we describe in this privacy statement, including to satisfy any applicable legal, tax-related, and other business requirements.

To determine the appropriate retention period, we also consider a number of additional factors, such as the:

Nature and sensitivity of the data

Potential risk of harm from unauthorised use or disclosure of the data

Requirements of the relevant data controller, where we are acting in the capacity of data processor

Retention periods for personal data processed through our products and platforms may vary depending on customer configuration and contractual terms.

Where you have taken part in a research study and you do not wish for your details to be stored on our participant database, we will retain your information only for as long as is necessary to administer your participation, distribute any incentive, and meet our record-keeping and audit requirements. Personal data used for reward fulfilment will be deleted once this purpose has been fulfilled except where retention is required by law.

Please note that if you opt-out of marketing we will retain a record of your data to ensure that you do not receive any future marketing from us.

Please note, if you have made a request for us to erase your data, we will still store enough information necessary for us to ensure that you are not contacted again; this will be held in a suppression list.

Changes to this privacy statement

Please note this privacy statement may change without notice from time to time as our business and internal practices or data protection law changes.

We keep our privacy statement under regular review. This privacy statement was last updated on 29th January 2026.

Visiting our website

If you want to get in contact with us regarding the way we process your personal data or to exercise any of your rights you can:

Email us at: dataprotection@thisisgain.com

Write to us at: Data Protection Officer, This Is Gain Ltd, 2 Valentine Place, South Bank, London SE1 8QH

You can also contact the UK Information Commissioner’s Office via https://ico.org.uk/ or in writing at Wycliffe House Water Lane, Wilmslow, Cheshire SK9 5AF for information, advice or if you would like to make a complaint.

Our EU Representation contact details are as follows:

Postal Address: Pridatect UG (Tochtergesellschaft der Pridatect SL), Bülowstr. 17,10783, Berlin, Germany.

E-mail: info@pridatect.com
Phone number: +34 936 403 472 / +49 3031198331
Email: eurepresentation@pridatect.com