
Impact-led UX prioritisation
Lupine identifies the UX problems worth solving and ranks them by potential business impact, so teams focus effort where it actually moves performance.

Evidence-driven recommendations
Drawing on 15+ years of website conversion data, Lupine recommends what to test and optimize, grounding every idea in proven behavioural patterns.

Fast, cost-effective experimentation
In minutes, Lupine produces clear reasoning, design specs, and experiment-ready plans that export directly into your testing workflow; saving time, budget, and guesswork.
Test-ready experiment ideas and deep website analysis
powered by AI
Most SMEs rely on hunches and scattered ideas that never quite move the needle. Lupine turns that guesswork into well-structured, fully reasoned experiments backed by real data, so every change is designed to drive better results.
Most SMEs rely on hunches and scattered ideas that never quite move the needle. Lupine turns that guesswork into well-structured, fully reasoned experiments backed by real data, so every change is designed to drive better results.
Most SMEs rely on hunches and scattered ideas that never quite move the needle. Lupine turns that guesswork into well-structured, fully reasoned experiments backed by real data, so every change is designed to drive better results.
Most SMEs rely on hunches and scattered ideas that never quite move the needle. Lupine turns that guesswork into well-structured, fully reasoned experiments backed by real data, so every change is designed to drive better results.


Test-ready experiment ideas and deep website analysis powered by AI
0.112BF
GXAPRT

20K+
Based on 20K+ validated tests
#1
Ideas from of the worlds leading CRO agencies

How it works

Zero friction start, paste your URL and Lupine begins analysis immediately
ABOUT
Lupine is an AI CRO tool that analyzes your webpages and delivers test ready, evidence based experiment ideas, powered by 15+ years of data from 20,000+ tests run by one of the world’s leading dedicated CRO agencies.


For businesses in need of expert guidance on website experimentation or optimization, Lupine is an intuitive tool that delivers experimentation and optimization ideas based on 50,000+ test results and the world’s leading dedicated CRO agency.
Simple, Transparent Pricing.
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Trial
Free
Choose Trial if you want:
A 30 day free trial to test up to thr website URLs
Key features:
-
Up to 3 analysis
-
URL-based page analysis
-
Behavioral UX diagnostics
-
Experiment idea generation
-
Control & variant concepts aligned to components
-
Exportable test briefs
Growth
$300
/month
Choose Growth if you:
Are a small businesses getting started with optimization.
Key features:
-
Up to 10 analysis* runs per month
-
URL-based page analysis
-
Behavioral UX diagnostics
-
Experiment idea generation
-
Control & variant concepts aligned to components
-
Exportable test briefs
-
Idea planner and backlog
-
Memory of business context and user preferences
Scale
$500
/month
Choose Scale if you:
Are growing businesses that need more power and insights.
All Growth features, plus:
-
Up to 60 analysis runs per month
-
Funnel and journey analysis
-
Multi-page diagnostics (each page counts as an analysis run)
-
Deeper root cause and hypothesis exploration
-
Explore alternative reasoning chains
Enterprise
Custom
Choose Enterprise if you want:
To discuss what makes most sense for your business.
All Growth features, plus:
-
Up to 60 analysis runs per month
-
Funnel and journey analysis
-
Multi-page diagnostics (each page counts as an analysis run)
-
Deeper root cause and hypothesis exploration
-
Explore alternative reasoning chains
How it works
Step by step reasoning and deep analysis with the rigor of top agency practitioners
FAQs
Lupine is an evidence‑based, AI‑powered CRO experimentation tool that analyzes webpages and surfaces expert, test‑ready ideas to improve websute conversions. It gives you access to 10+ years of dedicated CRO agency experience, over 20,000 validated tests and uses the Lever Framework*, to optimize your website.
Lupine is built for [growth, product, and marketing] teams who already drive traffic to their website and are looking for evidence-based way to test aspects of their website to turn/convertincrease website traffic to additional purchases, sign‑ups, or leads. Lupine is an ideal tool if you don’t have a large in‑house CRO team, but still want the quality and rigor of a specialist CRO agency.
Lupine helps you:
Get access to evidence based and experiment-ready ideas from the world’s leading dedicated CRO agency with over ten years of experience from over twenty thousand statistically validated tests and the Lever Framework*, at a fraction of the cost of what you might expect to pay a dedicated CRO agency.
Spot high‑impact issues, turn insights into methodically reasoned, execution‑ready A/B tests to improve ROI of your CRO activity.
Prioritize experiments based on impact, effort, and evidence
Traditional A/B tools let you run experiments but don’t tell you what to test and why. You still have to diagnose UX issues, craft hypotheses, and brief design and engineering. Lupine focuses on the “thinking” layer—using real-world test history from [Conversoion.com] and the Lever Frameworks to generate evidence-based, ready‑to‑run experiment ideas you can deploy through your existing testing stack.
Lupine analyzes your webpages, identifies problems learned from patterns over 10 years of data across over 20,000 statistically validated tests, and surfaces recommendations grounded in proven CRO principles and UX best practices. For each opportunity it generates reasoned hypotheses, suggested variants, and so your team can move from test idea to implementation quickly.
This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service.
Getting started is fast and simple.
Step 1: Get set up
Sign up for a Lupine account, or if your company’s already signed-up, sign-in via SSO.
Set up your account by verifying your corporate email address.
Get first name, last name, Organisation name, role
Select a plan and add payment details
Step 2: Analyze Website URL
Insert a website URL into the [insert copy] field and hit [insert copy]
Sit back and do something else for 15 minutes, the tool will take about 15 minutes to run a thorough analysis of the website URL.
Review the analysis that contains reasoning, evidence, [design specs?] and experiment recommendations.
Step 3: Start testing
Export your analysis as a detailed CRO plan or to a testing tool of choice
Push test ideas into your testing tool or dev backlog and start learning from real users.
Lupine is an AI-powered CRO tool underpinned by over ten years of experimentation data and over twenty thousands statistically validated tests run by a leading dedicated CRO agency. That history and the vast amounts of data set helps Lupine recognize patterns that are more likely to win. Recommendations are not generic best practices, but grounded on evidence and real‑world outcomes.
Analyzing site...
Your Website
12 Component
Locating components & position percentages
8 Observations
Identifying behavioural insights
5 Problems
Finding top journey
goals
5 Root causes
Addressing primary action signals
4 Hypothesis
Creating structured thinking soloution
Experiment 1
Align Header Donate With Hero
Adjust how the header’s donation action is framed relative to the hero so the user experiences a single cohesive narrative path instead of two competing entry points.
Experiment 1
7.5
Align Primary CTA With Hero
Adjust how the header’s primary CTA action is framed...
Experiment 2
7.3
Clarify CTA Choice Outcome
Make the primary CTA pathway in the header more...
Experiment 3
7.1
Align Primary CTA With Hero
Adjust how the header’s primary CTA action is framed...
EXPERIMENTs
Generating expert data driven experiments…
Analyzing site...

Home. Products. About. Contact.
Your Website
Creating structured thinking soloution
hypothesis
Addressing primary action signals
ROOT CAUSE
Finding top journey goals
PROBLEM
The structured, end-to-end reasoning chain.
Analyzing site...
Your Website
Finding top journey goals
5 PROBLEMS
Addressing primary action signals
2 ROOT CAUSES
Creating structured thinking soloution
hypothesis
identify behavioural insights
6 Observations
Audit components, Div labels & position percentages
Component audit
0.112BF
Generate expert data driven experimanets
EXPERIMENT
How it works
Our structured, end-to-end reasoning chain.
Experiment 01
Experiment 02
Experiment 03
Simple, Transparent Pricing.

Growth
$300
/month
$3,000
/year
Choose Growth if you are:
A small businesses getting started with optimization.
Key features:
-
Up to 10 analysis runs per month
-
URL-based page analysis
-
Behavioral UX diagnostics
-
Experiment idea generation
-
Control & variant concepts aligned to components
-
Exportable test briefs
Enterprise
Custom
Custom
Choose Enterprise if you want to:
Discuss what makes most sense for your business.
All Growth features, plus:
-
Up to 60 analysis runs per month
-
Funnel and journey analysis
-
Multi-page diagnostics (each page counts as an analysis run)
-
Deeper root cause and hypothesis exploration
-
Explore alternative reasoning chains
Capabilities
Unlike most optimization tools that only tell you what happened, Lupine tells you what to fix next, why it matters, and how to test it fast for real, evidence led performance gains.

GXAPRT
Ready to take the guesswork out of optimization?
0.112BF


