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Test-ready experiment ideas and deep website analysis powered by AI

Test-ready experiment ideas and deep website analysis powered by AI

0.112BF

GXAPRT

Discover the fastest way to find, prioritise, and test website improvements.

0.112BF

GXAPRT

Discover the fastest way to find, prioritise, and test website improvements.

ABOUT

Lupine is an AI CRO tool that analyzes your webpages and delivers test ready, evidence based experiment ideas, powered by 15+ years of data from 20,000+ tests run by one of the world’s leading dedicated CRO agencies.

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For businesses in need of expert guidance on website experimentation or optimization, Lupine is an intuitive tool that delivers experimentation and optimization ideas based on 50,000+ test results and the world’s leading dedicated CRO agency.

How it works

Our structured, end-to-end reasoning chain.

Analyzing site...

Your Website

12 Component

Locating components & position percentages    

8 Observations

Identifying behavioural insights  

5 Problems

Finding top journey
goals 

5 Root causes

Addressing primary action signals  

4 Hypothesis

Creating structured thinking soloution  

Experiment 1

Align Header Donate With Hero

Adjust how the header’s donation action is framed relative to the hero so the user experiences a single cohesive narrative path instead of two competing entry points.

Experiment 1

7.5

Align Primary CTA  With Hero

Adjust how the header’s primary CTA action is framed...

Experiment 2

7.3

Clarify CTA Choice Outcome

Make the primary CTA pathway in the header more...

Experiment 3

7.1

Align Primary CTA  With Hero

Adjust how the header’s primary CTA action is framed...

EXPERIMENTs

Generating expert data driven experiments…

Analyzing site...

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Home.    Products.    About.    Contact.

Your Website

Creating structured thinking soloution  

hypothesis

Addressing primary action signals  

ROOT CAUSE

Finding top journey goals 

PROBLEM

The structured, end-to-end reasoning chain.

Analyzing site...

Your Website

Finding top journey goals 

5 PROBLEMS

Addressing primary action signals  

2 ROOT CAUSES

Creating structured thinking soloution  

hypothesis

identify behavioural insights  

6 Observations

Audit components, Div labels & position percentages    

Component audit

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Generate expert data driven experimanets 

EXPERIMENT

How it works

Our structured, end-to-end reasoning chain.

Experiment 01

Experiment 02

Experiment 03

Capabilities

Unlike most optimisation tools tell you what happened. Lupine tells you what to fix next, why it matters, and how to test it, fast, evidence-led, and built for real performance gains.

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Impact-led UX prioritisation

Lupine identifies the UX problems worth solving and ranks them by potential business impact, so teams focus effort where it actually moves performance.

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Evidence-driven recommendations

Drawing on 15+ years of website conversion data, Lupine recommends what to test and optimise, grounding every idea in proven behavioural patterns.

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Fast, cost-effective experimentation

In minutes, Lupine produces clear reasoning, design specs, and experiment-ready plans that export directly into your testing workflow—saving time, budget, and guesswork.

  • Most SMEs rely on hunches and scattered ideas that never quite move the needle. Lupine turns that guesswork into well-structured, fully reasoned experiments backed by real data, so every change is designed to drive better results.

  • Most SMEs rely on hunches and scattered ideas that never quite move the needle. Lupine turns that guesswork into well-structured, fully reasoned experiments backed by real data, so every change is designed to drive better results.

  • Most SMEs rely on hunches and scattered ideas that never quite move the needle. Lupine turns that guesswork into well-structured, fully reasoned experiments backed by real data, so every change is designed to drive better results.

  • Most SMEs rely on hunches and scattered ideas that never quite move the needle. Lupine turns that guesswork into well-structured, fully reasoned experiments backed by real data, so every change is designed to drive better results.

20K+

Based on 20K+ validated tests

50%

50% cheaper than average traditional CRO agency

15+

15+ years of website conversion data

How it works

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Zero friction start, paste your URL and Lupine begins analysis immediately

Simple,
Transparent 
Pricing.

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Trial

Free

Choose Trial if you want:

A 30 day free trial to test up to 3 website URLs

Key features:

  • Up to 3 analysis

  • URL-based page analysis

  • Behavioral UX diagnostics

  • Experiment idea generation

  • Control & variant concepts aligned to components

  • Exportable test briefs

Growth

$300

/month

Choose Pro if you:

Are a small businesses getting started with optimization.

Key features:

  • Up to 10 analysis* runs per month

  • URL-based page analysis

  • Behavioral UX diagnostics

  • Experiment idea generation

  • Control & variant concepts aligned to components

  • Exportable test briefs

  • Idea planner and backlog

  • Memory of business context and user preferences

Scale

$500

/month

Choose Pro if you:

Are growing businesses that need more power and insights.

All Growth features, plus:

  • Up to 60 analysis runs  per month

  • Funnel and journey analysis

  • Multi-page diagnostics (each page counts as an analysis run)

  • Deeper root cause and hypothesis exploration

  • Explore alternative reasoning chains

Enterprise

Custom

Talk to us

Choose Enterprise if you want:

To discuss what makes most sense for your business.

All Growth features, plus:

  • Up to 60 analysis runs per month

  • Funnel and journey analysis

  • Multi-page diagnostics (each page counts as an analysis run)

  • Deeper root cause and hypothesis exploration

  • Explore alternative reasoning chains

FAQs

  • Lupine is an evidence‑based, AI‑powered CRO experimentation tool that analyzes webpages and surfaces expert, test‑ready ideas to improve websute conversions. It gives you access to 10+ years of dedicated CRO agency experience, over 20,000 validated tests and uses the Lever Framework*, to optimize your website.  

  • Lupine is built for [growth, product, and marketing] teams who already drive traffic to their website and are looking for evidence-based way to test aspects of their website to turn/convertincrease website traffic to additional purchases, sign‑ups, or leads. Lupine is an ideal tool if you don’t have a large in‑house CRO team, but still want the quality and rigor of a specialist CRO agency.

  •  Lupine helps you: 

    1. Get access to evidence based and experiment-ready ideas from the world’s leading dedicated CRO agency with over ten years of experience from over twenty thousand statistically validated tests and the Lever Framework*, at a fraction of the cost of what you might expect to pay a dedicated CRO agency. 

    2. Spot high‑impact issues, turn insights into methodically reasoned, execution‑ready A/B tests to improve ROI of your CRO activity. 

    3. Prioritize experiments based on impact, effort, and evidence

  • Traditional A/B tools let you run experiments but don’t tell you what to test and why. You still have to diagnose UX issues, craft hypotheses, and brief design and engineering. Lupine focuses on the “thinking” layer—using real-world test history from [Conversoion.com] and the Lever Frameworks to generate evidence-based, ready‑to‑run experiment ideas you can deploy through your existing testing stack.

  • Lupine analyzes your webpages,  identifies problems learned from patterns over 10 years of data across over 20,000 statistically validated tests, and surfaces recommendations grounded in proven CRO principles and UX best practices. For each opportunity it generates reasoned hypotheses, suggested variants, and so your team can move from test idea to implementation quickly.

  • This is the space to describe the service and explain how customers or clients can benefit from it. It’s an opportunity to add a short description that includes relevant details, like pricing, duration, location and how to book the service. 

  • Getting started is fast and simple.


    Step 1: Get set up 

    1. Sign up for a Lupine account, or if your company’s already signed-up, sign-in via SSO. 

    2. Set up your account by verifying your corporate email address. 

    3. Get first name, last name, Organisation name, role

    4. Select a plan and add payment details 


    Step 2: Analyze Website URL 

    1. Insert a website URL into the [insert copy] field and hit [insert copy]  

    2. Sit back and do something else for 15 minutes, the tool will take about 15 minutes to run a thorough analysis of the website URL. 

    3. Review the analysis that contains reasoning, evidence, [design specs?] and experiment recommendations. 


    Step 3: Start testing 

    1. Export your analysis as a detailed CRO plan or to a testing tool of choice 

    2. Push test ideas into your testing tool or dev backlog and start learning from real users.

  • Lupine is an AI-powered CRO tool underpinned by over ten years of experimentation data and over twenty thousands statistically validated tests run by a leading dedicated CRO agency. That history and the vast amounts of data set helps Lupine recognize patterns that are more likely to win. Recommendations are not generic best practices, but grounded on evidence and real‑world outcomes. 

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GXAPRT

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Ready to take the guesswork out of optimization?

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GXAPRT

Ready to take the guesswork out of optimization?

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