Lupine, powered by GAIN, is here

Last year, GAIN acquired Sitewiz, an AI optimization product, which guided the creation of what is now Lupine, GAIN’s first SaaS product and a major milestone in our AI strategy.

With the acquisition of Sitewiz and Drake joining GAIN as AI Product Director - Experience Optimization, we are accelerating the development of AI products that redefine how experimentation gets done. Lupine embodies GAIN’s ethos of data x creativity x tech driving better results and that AI should make optimization more continuous, rigorous, and operational.

Lupine builds on the foundations of Sitewiz, which leveraged agent-based AI to analyze digital experiences, identify friction points, and generate data‑driven, test‑ready solutions. The result: brands can find more high‑quality opportunities faster and turn them into real growth.

How Lupine is different

Experimentation is entering a new phase. The challenge is no longer access to tools, traffic, or delivery. The real bottleneck is consistently generating evidence-based test ideas at the speed modern businesses require.

Lupine’s competitive advantage comes from how it tackles that problem:

• It’s built from GAIN Conversion's 15 years of CRO expertise, 10k+ experiments and proprietary frameworks.

• It uses AI to analyze and surface friction in digital journeys and provide evidence-based recommendations in about 15 minutes.

• Client evaluations of the original Sitewiz platform showed that around 80% of AI‑generated ideas were considered “worth testing,” indicating a strong hit rate on high‑potential opportunities

This combination of GAIN Conversion's specialist CRO knowledge, and Drake’s background and expertise in building Sitewiz, accelerated the development of Lupine.

It’s not just producing more ideas; it’s helping teams increase speed without compromising quality.

Start your 14 day free trial of Lupine today: iq.thisisgain.com/lupine