Lupine is now available through G-Cloud

Public-sector teams can now procure Lupine through G-Cloud 15 – the UK Government’s flagship cloud procurement framework. So it’s simpler than ever to access evidence-based conversion rate improvement support for your website, through a familiar government procurement route.

Lupine, powered by GAIN, helps teams understand what to test for optimisation on a webpage, and why. It analyses a page and turns its findings into reasoned, test-ready ideas, drawing on GAIN’s experience from more than 15 years of optimisation work and 10,000+ experiments.

Improving public-sector websites

Every public-sector website has important journeys to improve. It might be helping someone complete an application, finding the right information, or registering for a service.

Lupine helps bring structure to the question: what should we improve next?

Enter a URL, and Lupine analyses it against GAIN’s evidence base. It then provides recommendations, such as changes to messaging, content placement, video use or calls to action. The aim is not to replace expert judgement or a delivery team. It is to give teams a stronger, evidence-led starting point for prioritising their next test - rather than beginning with a blank page or relying only on opinion.

What is G-Cloud?

G-Cloud is the UK government’s framework for buying cloud-based technology. To be awarded on to G-Cloud 15, GAIN underwent the most thorough supplier assessment to date, evaluating GAIN on, ‘quality, technical proficiency and pricing to provide increased confidence to buyers’1.

For teams, this means less time navigating a lengthy procurement process and more time improving the digital services people rely on.

Lupine is available under Lot 2.b: Software as a Service, creating a direct route for eligible public-sector organisations to access the tool.

Being on G-Cloud makes that support more accessible because it provides:

• A simpler way to explore and buy Lupine as cloud software

• A practical option for teams looking to build an ongoing culture of optimisation and experimentation

• Access to test-ready recommendations informed by GAIN’s established conversion rate optimisation expertise

• A route to use Lupine alongside existing digital, design, research and delivery teams, rather than treating optimisation as a one-off project.

Explore Lupine on the G-Cloud Digital Marketplace and see how it can help your team decide what to test next. Or try Lupine directly for free today: https://iq.thisisgain.com/lupine