Does spending less time bringing together ad data sound good? Spirea can help

Performance data should help you make better creative decisions. It should not consume half your week.

But when Meta, Google and TikTok live in separate reporting environments, finding a clear answer to ‘which creative is actually driving performance? can take far too long: 

A performance marketer may have the numbers. A creative team may have the assets. An agency may have campaign context. Yet bringing those inputs together often still means exporting reports, matching naming conventions and debating which platform view tells the most useful story.

That manual work costs you time and so much effort. Maybe more importantly, it also delays action.

One view of creative performance

Spirea’s unified data layer connects campaign, creative, spend and performance data from Meta, Google and TikTok in a single space. Rather than asking teams to compare three separate platform views.

This gives teams a shared starting point for questions such as:

• Which concepts are performing best on each platform?

• Where is spend concentrated?

• Which creative assets are no longer contributing?

• Where should the next creative conversation begin?

Spirea’s aim is not to replace platform reporting. It is to reduce the manual effort involved in turning disconnected signals into a useful creative decision.

More time for decisions that matter

When teams spend less time reconciling reports, they can spend more time improving the work itself.

For an in-house growth team, that may mean moving from weekly reporting to a more proactive creative review. For an agency, it can mean more time spent advising clients, rather than preparing spreadsheets.

For creative teams, it means a clearer view of the evidence behind the next brief.

Spirea brings multi-platform data together so teams can move from fragmented reporting to a connected view of what is working, what needs attention and what to do next.

How can Spirea help? Start with one clear view of your creative performance.

See how Spirea brings Meta, Google and TikTok creative intelligence into one place.